Market sizing

Conducting audience and market sizing is an important part of assessing a business’s commercial performance and future potential. Understanding the digital size and scope of a market is critical to informing investment decisions and accurately forecasting brand potential.

Market Potential

Market Potential


Understanding the overall search and social demand for a product or service. Using expert insight to utilise search behaviour data in the process of identifying the organic and paid search opportunity, whilst utilising social media demographic and psychographic targeting data. Combined, these insights allow us to understand the total opportunity to grow brand awareness with specific target segments.  

TAM (Total Addressable Market)

Specific to the digital audience, what percentage of the market potential is active on digital channels and how much of that audience is intent-driven (active search demand) and passive (targetable through non-intent search demand and other digital channels such as social media).

SAM (Serviceable Available Market)

How much of the total addressable market can be acquired through digital channels; and how much will it cost to acquire that traffic and associated demand. 

Cost Per Acquisition Modelling

Investors and startups need returns, and the early days of ownership are crucial for successfully implementing plans for driving growth and value. Our CPA modelling profits an indicative view on the cost to acquire and convert traffic to generate revenue.

Supporting Informed Business Decisions

Understanding the size and scope of a market, or audience is critical when it comes to making big investment decisions and accurately forecasting the revenue returned.

We define market size as the collective number of potential customers within a given demographic or market, taking into consideration the total sales and revenue this is likely to generate.

Utilising our rich array of data sources we deliver market projections backed by fact, and enriched with qualitative consumer insights that you will be unable to obtain anywhere else.

Trusted Expertise with global brands

Client Cozini - Fashion Start Up
Sector Fashion

Undertaking in-depth social listening and market analysis to understand the digital opportunity to generate demand in a saturated market place.

Our digital growth modelling services were provided to this fashion start up with a particular focus on 2 areas: understanding online search demand and the potential to acquire this demand; and understand online engagement trends in order to help position the brands content marketing strategy in a crowded fashion marketplace.

Client Fundspace - Property Investment Start Up
Sector Property

Fundspace is a property lending marketplace, providing the ability to get funding decisions faster and reduce up front lender fees.

Ventura provided market and audience sizing services to understand the potential addressable market with a specific focus on social media channels. This provided the brand with a clear understanding of the cost to target and acquire leads within a growing millennial audience, targeted to prospects that display higher disposable income and higher propensity to invest in properties.

Client Legacy Foresight
Sector Non Profit

Legacy Foresight are the UK’s foremost analysts of the legacy and in-memory sectors. They offer benchmarking, forecasting, research and consultancy services to charity clients.

Ventura partnered with Legacy Foresight to deliver a social listening report that analysed the conversational trends around charity donations, how they have evolved over the last 5 years and how non profit organisations can position their content to maximise engagement potential.

Partnering with global data providers including: