Our experienced digital and technical analysts use more than 200 data sources from leading global technology providers to understand consumer demand for a product or service. Our reports cover all aspects of digital growth opportunities and deliver straightforward, concise commercial recommendations and insights.
Ventura Insights specialises in undertaking digital maturity assessments on behalf of Venture Capital, Angel Investors or operating companies looking to make commercial sense of digital metrics and understand the digital opportunity.
We support both startups and established brands seeking investment to deliver digital strategies, formulated as an outcome of the audit process, to maximise the chance of successful investment and accelerate value from investments received.
We use data on current and historic digital activity, audience behaviour, consumer sentiment and operational efficiency to quantify market positioning, brand equity, and overall digital performance, combined with in-depth analysis to understand opportunities for growth.
Our streamlined process outputs detailed reports that provide clear insight into digital marketing performance. We cut through the technical language and output concise reports with actionable insights and data-backed strategic direction.
Our audits are tailored to specific areas of focus (e.g. a heavy focus on organic search channels or social advertising opportunities) in order to inform value creation.
Understanding the competitive landscape is a key factor influencing digital strategy and decisions on investments.
We have the tools to review all aspects of a competitor’s digital footprint, providing expert insight into opportunities for growth and alerting of barriers to entry within certain sectors.
At the heart of our due diligence services, we support Venture Capital and operating companies in building the bigger picture around their potential investments. We analyse the digital performance of the target asset, providing clear insights into the efficacy and maturity of their digital ecosystem.
Our assessments are professional, pragmatic and independent, providing a true picture of the real state of business in relation to digital performance. We offer expert digital knowledge, benchmarking and audits of digital channels and platforms across a vast cross-section of industries and regions.
Undertaking in-depth social listening and market analysis to understand the digital opportunity to generate demand in a saturated market place.
Our digital growth modelling services were provided to this fashion start up with a particular focus on 2 areas: understanding online search demand and the potential to acquire this demand; and understand online engagement trends in order to help position the brands content marketing strategy in a crowded fashion marketplace.
The outputs were a report with clear commercial recommendations for product vertical focus areas including loungewear growth trends which have seen a 2000%+ increase in online engagement over the last 3 years.
Fundspace is a property lending marketplace, providing the ability to get funding decisions faster and reduce upfront lender fees.
Ventura provided market and audience sizing services to understand the potential addressable market with a specific focus on social media channels. This provided the brand with a clear understanding of the cost to target and acquire leads within a growing millennial audience, targeted to prospects that display higher disposable income and higher propensity to invest in properties.
Legacy Foresight are the UK’s foremost analysts of the legacy and in-memory sectors. They offer benchmarking, forecasting, research and consultancy services to charity clients.
Ventura partnered with Legacy Foresight to deliver a social listening report that analysed the conversational trends around charity donations, how they have evolved over the last 5 years and how non profit organisations can position their content to maximise engagement potential.